Monthly Archives: April 2018

11- The Personal Branding Marketing Mix

In episode 11, Michael speaks to Professor Doug Olsen’s Executive MBA class at the W. P. Carey School of Business at Arizona State University. In his talk, Michael puts a different spin on five elements of the traditional marketing mix. The first element, branding, he reviews how to use behavioral profiles, what motivates you and a ... Read More
 

Mass Customizing Employee Learning

This article was first published on the BestCompaniesUSA Institute website.  I’m amazed at how traditional learning institutions have evolved in the last decade. Universities are altering their knowledge delivery experiences to keep up with advances in technology, globalization and social norms. In the Phoenix area, the Thunderbird School of Global Management recently announced it is ... Read More