In this episode of Equal Chance To Be Unequal, Michael shares the process he utilizes when coaching executives to become the best and most unique versions of themselves. He shares how entrepreneurship, making mistakes, and the rising societal push for individuality are shaping the need for you to have a defined life purpose. Michael discusses how you can leverage your behavioral/communication profile, motivators, values, and answers to a series of questions about your past, present and future to identify 6-10 unique patterns in your life that make you, you. Those patterns are used as the foundation of three guiding statements: your Intention (personal mission) Statement, an Ambition (3-year goals) Statement, and your Value Proposition (personal brand) Statement.

Michael believes that you’re the average of the five people you spend the most time with and that you should be the CEO of your own brand. Success shouldn’t be defined as the size of your bank account; it should be the percentage of your day you spend living your life’s mission. He relays research showing that current societal structures don’t lead to happiness… but rather, relationships do. He also shares eight key factors to consider when making tough decisions, tactics to reduce your stress reduction, and the psychology behind color. Remember, all situations are win-win and can help you uncover your life’s purpose.

Resources Michael discusses –
Joseph Campbell
TTI Success Insights
Sally Hogshead’s How to Fascinate
Amy Cuddy’s TED Talk
The 5 Dysfunctions of a Team
The Speed of Trust
The 7 Habits of Highly Effective People
Robert Waldinger and the Harvard Study of Adult Development
Daniel Gulati’s piece in HBR

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