I met Anthony Trucks in May 2019 at Financial Executive International’s annual Leadership Summit. He was the event’s keynote speaker. Anthony received a scholarship to play football at the University of Oregon, was an NFL athlete for the Buccaneers, Redskins, and Steelers, and was a contestant on American Ninja Warrior and the first NFL athlete to hit a buzzer. He has been featured on six national TV brands and countless print media outlets, is a 7-figure gym owner, is a 6-figure corporate consultant, is an internationally-recognized keynote speaker, and is a best-selling author and recently published Trust Your Hustle. Anthony is happily remarried to his high school sweetheart and is father to three children.

To start our conversation, Anthony shares a story about a heart-breaking, and life-defining, moment when his mother gave he and his siblings away to foster care. He shares other traumatic experiences he had, yet somehow, he persevered and created many paths to happiness, success, and fulfillment. He attributes much of his success to “playing loose”, taking an underdog mindset, and that there are always numerous approaches to create a desired outcome. I love when he talks about getting into a flow state (effortless effort) that allows him, and those he coaches, to play to their strengths and truly enjoy life’s experiences.

Anthony and I discuss the subconscious programming we receive when we’re young and how those experiences define our identity today. He shares his three phases of identity shift, See, Sacrifice, and Sustain, and how they help us become the ideal versions of ourselves. We may hit identity walls, a moment in our journey that challenges us in ways we’ve never been challenged. In these moments, we have choice. To advance, we have to believe that we are something new – that we have a new identity. Because human identity is often outsourced to social media, so few people truly know who they are (and what they’re capable of). Anthony talks about identity anchors and making sure you choose ideas, concepts, and beliefs that help you own what is truly you.

We dialogue about why people feel motivated to take microactions to live their lives’ missions, to accomplish their goals, and to trigger specific feelings and emotions that build confidence. Anthony shares that once the plan is in place, implementing small daily habits will ensure you don’t stop in finding your version of greatness. Remember, the destination is not the destination. The journey is the destination. The destination is constant fulfillment. The obstacles are the destination. Anthony shared so many wonderful insights into how identity shifts occur to help you get to your ideal identity. We closed our talk with a brief look into his family life and how his close-knit relationships teach him to own his actions, to learn forgiveness, and to have peace and true freedom.

Websites – https://www.anthonytrucks.com; www.trucksteam.com; Instagram – https://www.instagram.com/anthonytrucks/, Facebook – https://www.facebook.com/AnthonyTrucks/, YouTube – https://www.youtube.com/user/AnthonyTrucks, Twitter – https://twitter.com/AnthonyTrucks 

Other Resources Mentioned – 

Mel Robbins’ book The 5 Second Rule  

Robert Cialdini’s book Influence

James Clear’s book Atomic Habits

Maslow’s Hierarchy of Needs

Daniel Pink’s book Drive

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